1 February 2018

Bupphaesannivas (Love Destiny) boosts vintage vibe

Thai people hadn’t been this crazy about a soap opera in a long time.

One of the country’s hottest historical soap series, Bupphaesannivas (Love Destiny) became a smash hit and launched a cultural phenomenon for nostalgia. The time-travelling romance aired on Channel 3 brought the young and old to the TV screen and became the highest-rated soap opera in the digital-TV era.

The story is told through the eye of a modern-day archaeologist who has been transported back to 1660s Ayutthaya, throwing in elements of drama, romance and humour.

It is a story about a female archaeologist who, after a car accident, wakes up in the body of a woman living in Ayutthaya during the period of King Narai the Great, more than three centuries ago. The tale combined a love story with Thai history and culture and was later aired in many countries and translated into many languages, including Chinese.

The popular TV series made Thai and foreign fans want to travel to the ruins in Ayutthaya, the main shooting location. Some fans donned traditional costumes while wandering inside old temples like Wat Yai Chaimongkhon, Wat Phananchoeng, Wat Chaiwatthanaram and Wat Maha That.

The Tourism and Sports Ministry estimated that the number of tourists to Ayutthaya sharply increased and generated up to 900 million baht a month for the province.

1 February 2018

Bupphaesannivas (Love Destiny) boosts vintage vibe

Thai people hadn’t been this crazy about a soap opera in a long time.

One of the country’s hottest historical soap series, Bupphaesannivas (Love Destiny) became a smash hit and launched a cultural phenomenon for nostalgia. The time-travelling romance aired on Channel 3 brought the young and old to the TV screen and became the highest-rated soap opera in the digital-TV era.

The story is told through the eye of a modern-day archaeologist who has been transported back to 1660s Ayutthaya, throwing in elements of drama, romance and humour.

It is a story about a female archaeologist who, after a car accident, wakes up in the body of a woman living in Ayutthaya during the period of King Narai the Great, more than three centuries ago. The tale combined a love story with Thai history and culture and was later aired in many countries and translated into many languages, including Chinese.

The popular TV series made Thai and foreign fans want to travel to the ruins in Ayutthaya, the main shooting location. Some fans donned traditional costumes while wandering inside old temples like Wat Yai Chaimongkhon, Wat Phananchoeng, Wat Chaiwatthanaram and Wat Maha That.

The Tourism and Sports Ministry estimated that the number of tourists to Ayutthaya sharply increased and generated up to 900 million baht a month for the province.